YOUR BRAND AND THE METAVERSE
Posted on 23-03-2023 01:18 AM
YOUR BRAND AND THE METAVERSE
A METAVERSE CAN DIFFERENTIATE YOUR BRAND
This blog will start out brutally honest. As far as the Metaverse goes, I don't think it will be a positive force for society.
We should focus on in-person experiences rather than screen time and online activities. The current state of society is causing me to worry that we will lose even more touch with reality.
My initial reaction to the Metaverse was negative, but I still believe there will be some incredible positives we can all learn from it as well. Rather than bashing the Metaverse, thismarketing agencies in Manteca focuses on the opportunities I believe businesses can find within this space as well as the benefits early adopters will experience.
WHAT IS THE METAVERSE?
A Metaverse is essentially a network of 3D worlds and simulations that exist in real time. The thrill of standing in that faraway country you've always wanted to visit, trying on that piece of clothing, or riding that wave in Laguna will no longer remain a mystery. You can experience this dream and many others in real-time in the Metaverse.
There are many thought leaders who declare that the Metaverse is not a real place; however, I think this will be a big challenge for society as a whole. Determining real from fantasy.
HOW OLD IS THE METAVERSE?
Metaverses aren't new, despite what the general public thinks. There has only been widespread discussion since the end of 2021, specifically after Mark Zuckerberg's announcement that Facebook would change its name to Meta.
Metaverse originates from Neal Stephenson's dystopian cyberpunk novel Snow Crash. In 1992, William Gibson's Neuromancer, which describes a virtual world, and this novel are considered a canon of the genre
Here's a look at Google's Search Trend for 2021.
Google Trends - Metaverse 2021
The emergence of such a spike in search trends comes with an opportunity. What are the ways in which brands will use and benefit from this knowledge?
ADVERTISING IN THE METAVERSE
As I see it, we should expect the Metaverse to be a powerful form of marketing where we don't even realize we are being approached.
When did Influencers begin to emerge? Initially, we did not even know what they were; we assumed they were friends sharing bits of their lives and not trying to sell us something. Before influencers became public knowledge, they were one of the best forms of sneaky marketing.
It is that organic feeling we once felt that I expect to find in the Metaverse, and frankly, it already exists.
The metaverse: Purchasing real products
You can walk through any city you wish you could visit in the Metaverse. When you come across a Domino's, you order a pizza using your MetaMask wallet. Rather than experiencing the pizza in the Metaverse, you receive it at your actual doorstep. Weird right? It's real, though. In fact, OpenSea hosted the NFT of the first pizza ever purchased.
Dominos - Metaverse Purchase
In-home experiences won't just be available to huge chains like Domino's, smaller brands too will be able to enjoy them, it's just going to take a while.
Covid might have canceled or restricted a live performance. Usually, big companies like the MLB and NBA will come up with a solution, but this is now happening with small local venues as well. We have been offered streaming options instead of canceling the performance altogether and, in some instances, our faces have been displayed on a seat during a basketball game to show we were there.
One day, you may be able to go see your favorite artist at Madison Square Garden through the Metaverse.
Still have the chance to see it in person. Stream it at home for less? Absolutely. Is the Metaverse something you'd like to see live? Sure, just use your digital wallet and get comfortable.
METAVERSE DIGITAL ASSETS
Coca-Cola, Gucci, and Gap are among the large brands creating products in the Metaverse that can be exchanged. Those who own these digital assets can display their social status and sell them for profit in the future if they so choose.
This month's NFT is from Gap. Once these sold out, people had the option of purchasing a more exclusive and rare digital asset. You couldn't buy the limited rare digital assets unless you bought a lower-priced asset.
In addition, buying the less rare asset does not guarantee that you will be able to acquire the more rare asset.
The Gap's First NFT
Local brands create their own clothing, and they could do the same for the Metaverse by creating their own digital marketing services in Manteca. It's natural for people to want to repping their favorite local brands. In a Metaverse, you can do exactly the same thing.
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