Fun & Silly Wine Labels
by Admin
Posted on 09-09-2024 12:54 PM
Sara nelson design collaborated with southern cross winery to create “love the girls!” rosé as a way to raise awareness of triple negative breast cancer (a different kind of breast cancer). Proceeds of the wine sales fund hardship grants for families dealing with the financial strain that often accompanies cancer treatment. This label is unique in that there are four different back labels, alternating on the roll, each with a different educational message.
Know yourself and your audience —
The two most important things to consider when designing any label, but particularly a wine label, are the product and its target audience.
Some designers believe in creating an environment related to the use of a product. This label designer did the same. When you look at the label, we immediately know that it reflects what goes on inside of a pub. That feeling of joy, happiness, and of thinking nothing much about the daily chores of life is represented by the elements of a happy cartoon face, wine cups, bubbles, love symbols and others. When you hire a freelance graphic designer, ask for designing something that holds the attention of the target audience. So, these are the amazing wine label designs that are truly inspiring.
Design your wine label —
Provide your preferences and likings, and our artificially intelligent wine label creator tool will bring you impressive wine label designs in no time.
A wine label design can tell you more than you think last week, i opened a bottle with the most intriguing wine label design; it was one of the surprising bottles in my shipment from naked wines. The label was white with a giant fish drawn as if he wanted to escape the bottle. The fish colors were yellow and green, and there was a fishing hook represented on the capsule, which told me the wine would be a perfect match with a fish dinner. A surprising sauvignon blanc wine.
Other than the aforementioned supplies you’ll need if you decide to own the winemaking facility, there are other supplies to consider when you have your own label. You will need barrels to hold your wine while it ferments or during aging (see our blog on fermentation vessels ) and glass bottles when it’s ready to be bottled. You may be able to buy wine bottles from a wholesaler, or you may want to spend time designing your own. Next, you’ll need corks to enclose the wine within the bottle (unless you decide to use twist-off screw cap closures). Lastly, you will need labels so your customers can identify your brand, and continue coming back to your wine over and over again.
Design and copy for wine labels are a discipline like any other brand marketing communications piece. At their best, they draw upon the best practise of any creative campaign, seeking, through images and words, to drive sales – and usually, if long term success is a business objective, create a brand. ‘wine brand’ tends to be emotive in wine marketing since there are many interpretations of what the term means. It spans not only high-volume products from corporates e. G. Jacobs creek, cloudy bay, hardy’s, moët et chandon, veuve clicquot, dom pérignon (built via conventional marketing), but also artisan production fine wines such as drc , high profile domains like rothschild, whole appellations like champagne and regions like rioja.