Despite the digital era ushering in a plethora of new devices on which to listen or play music, traditional radio still remains the most popular medium on which to discover new music, catch up on great talk shows or listen to your favourite sports broadcast. A survey by the pew research center reports that 93% of americans own, or regularly listen to an am/fm radio. Considering this from a marketing perspective, it is clear that radio advertising remains to be one of the most effective ways in order to reach your target audience. In order to take advantage of this, you will need to create gripping, dynamic radio advertisements which grab your audience’s attention.
When the history of radio advertising first began, it was a way for companies to avoid the clutter and confusion of newspaper advertising. Even when television appeared on the market, many organizations still stuck with radio, because it allowed them to reach a different audience. Today, the most overwhelmed promotional channels are online. There are countless people competing for the same attention on social media channels, websites, and more. However, despite radio’s popularity, many companies forget to use it for advertising. That means that the brands that take a chance have a chance to separate themselves from the crowd.
Create your station in less than 60 seconds, for free.
There are a few different options for creating a radio ad to promote your small business.
While you could create an ad yourself, you can ensure quality ads by having them produced. It’s not uncommon for radio stations to create the ad for you, but you can also maintain more control by hiring a professional production company, or even a freelance producer. Here are three common ways radio ads are created:
have the station create the ad for you: sometimes, the station will offer to make your ad at no cost. These spots can range in quality from poor to excellent, depending on the people working on the spot.
Ineffective radio ads are a dime a dozen. To be successful, you need to take your radio advertising to a new level. These radio advertising best practices will help you make the most of your radio advertising budget. Radio advertising has been a mainstay of small business advertising for many years. The right radio spot has the ability to send customers streaming through your door while a poorly crafted radio ad campaign can turn off even your most loyal customers. The difference between a successful radio advertising campaign and a total failure lies in the amount of preparation and planning that goes into its creation.
The process of creating an ad for a radio spot is not nearly as in-depth as you might think. Even the smallest businesses have access to this advertising form. Here’s a simple step-by-step guide to creating and distributing your ad: consider your audience. Who are you looking to target? find the right radio stations for you. You will need to figure out what music your target demographic listens to, when they are listening, and the things that trigger them. How much do you want to invest? radio stations sell spots in 15-second increments. The time of day will also influence your costs, with rush-hour ads costing considerably more.